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01 Beats x Kim Packaging Design ('22)
Role: Creative Director Packaging Design
• Brand • Creative Direction • Packaging + Style Guides
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Collaborating with Kim K. was a highlight for me! From helping support her rebrand to being part of the larger team that designed that year's largest 360 campaign to date, the design team focused on cultivating a clean design aesthetic that balanced modernity with tech while working with a major brand power house. | Team: Beats Brand Design Team
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02 Beats Studio Buds and Beats Fit Pro Packaging and Brand Design ('21)
Role: Creative Director Packaging + Brand Design
• 360 Campaign • Creative Direction • Packaging + Brand Design
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The goal of the new in-ear product design was to refresh the brand experience and to continue to shape the brand narrative for Beats. Bringing back the red "B" logo and new logo identity throughout all brand touch points helped strengthen the brand voice, while the elimination of single-use plastic and eco-friendly materials continued the sustainability story. Creating a user journey and 3D design assets was key in getting cross-functional sign-off from all stakeholders. | Team: Beats Brand Design Team
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03 Beats x MadHappy ('21)
Role: Creative Director Packaging + Brand Design
• 360 Campaign • Creative Direction • Packaging + Brand Design
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The brief: To perform to our peak — we delivered. The original ask was to do one custom packaging and brand design for Studio3. With days leading up to the final hand-off, we were tasked with adding a second design option. We created a 360 campaign around the experience of nature and music syncing in perfect harmony. This included custom sleeves, inserts, decals, cases and unique illustrations. | Team: Beats Brand Design Team
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04 Beats x FaZe Clan ('21)
Role: Creative Director Packaging + Brand Design
• 360 Campaign • Creative Direction • Packaging + Brand Design • Custom Headphone Stand
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Working off of Faze Clan's iconic red tiger camo, my team designed a bold patterned journey for the gamer on all touch points — custom sleeves with clear spot UV and soft touch finishes along with a custom, one-of-a-kind headphone stand for the elite gamer. The one-time, limited edition products were created on a limited edition one-time build. | Team: Beats Brand Creative Team, VP of Human Interface: Vincenzo Giuliani, Senior Packaging and Art Director: Laura Moffitt
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05 Beats x Psychworld ('21)
Role: Creative Director Packaging + Brand Design
• 360 Campaign • Creative Direction • Packaging + Brand Design
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The creative brief for this limited edition, custom collaboration between Psychworld x Beats was to bring Psychworld's edgy streetwear and eclectic branding to create a one-of-a-kind, electric journey.The 360 campaign included social engagement, custom packaging and prox pairing to the users device. Team: Beats Brand Design Team, VP Human Interface: Vincenzo Giuliani, Senior Packaging Designer: Laura Moffitt, Creative Director: Al Bowring
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06 Beats x A-COLD-WALL ('21)
Role: Creative Director
• 360 Campaign • Creative Direction •Patent-Pending Structural Design • Brand Design
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Working directly with British fashion designer Samuel Ross founder of fashion label A-Cold-Wall, was a highlight of my career. The brief was to create a custom, one-of-a-kind completely sustainable packaging vessel for Studio3 Wireless headphones. The packaging experience included a patented locking mechanism around layers of recycled packaging boxes — truly an architecture of design. | Team: VP Human Interface: Vincenzo Giuliani, Senior Packaging Designer: Laura Moffitt, Human Factors: Fernie Apodaca
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Thank you for checking out some of my recent work. I have chosen a few projects I am proud of which highlight a wide array of depth, from cross-functional team collaboration to sustainability and eco-friendly materials. Throughout my career, I have chosen to "love what I do" and continue to be passionate and curious.
For resume or inquiries, please contact me. I do not own the rights to the images or any of the artwork shown.
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